Free tool

Is the asking price sane?

Put in the seller's numbers. See what you'd really be paying, as a multiple of what the business earns.

The seller's numbers

From the sales particulars and the latest accounts. Nothing is saved.

Add-backs (each optional)
What the owner takes out, minus the market cost of a manager to do their job. If you'd run it yourself, the whole amount.
An accounting charge, not cash leaving the business. It's in the accounts' notes.
A legal dispute, a move, a big repair. Only costs that genuinely won't come back.
The owner's car, phone, family on the payroll who don't work there. Be honest: a seller will argue every one.
What you'd really be paying

Put in the asking price and the profit, and the result appears here as you type.

How to read it

Earnings first. Then the price.

Adjusted earnings and add-backs

The profit in a small company's accounts is rarely what the business earns for a new owner. The seller pays themselves through it, runs a car and a phone through it, and books one-off costs that won't come back. Add-backs put those back, so you see the earnings you'd actually be buying.

They're also where sellers stretch the truth. Every add-back should be one you could explain to a lender, line by line. If you can't, leave it out.

Why the multiple matters more than the price

An asking price tells you nothing on its own. Divide it by what the business earns and you get the multiple: how many years of earnings you're paying for up front. The same business can look reasonable on adjusted earnings and expensive on filed profit, which is why the checker shows both, side by side.

Sellers and their brokers quote the flattering one. Your lender, and anyone you sell to later, will look hard at the other. If the price only makes sense once every add-back is accepted, you've found the conversation to have before you make an offer.

What debt cover means

Most small acquisitions are paid for partly with borrowed money and partly with payments to the seller over time. Those payments come out of the profit every year.The risk ratio is adjusted earnings divided by the annual cost of the financing. At 1.5 or above there's room for a bad year; much below that, one quiet quarter and the payments get hard.

A low ratio isn't always the end of the deal. More of the price deferred, a longer loan, or a bigger slice of seller finance can all bring the yearly cost down without changing the price. Try a different structure in step 2 and watch the colour move.

FAQ

Common questions.

Is what I type saved?

No. The figures stay in your browser while you work. If you ask for the full result, they're used to build your PDF and email, then dropped: we keep your name and email address, not your numbers. The only exception is if you choose to open the deal in Deal HQ, which is what that button is for.

What multiple should I pay?

It depends on the business, its sector and how much of the profit leaves with the current owner. Agree the adjusted earnings first, then the multiple. A price argued before either is a number nobody has justified.

Where do the sums come from?

The same valuation modeller as Deal HQ, built from the spreadsheet used on 50+ completed acquisitions. A result you open in Deal HQ shows exactly the same figures.

Do I need an account?

No. The instant result needs nothing at all. The full result, with the debt-cover check and the PDF, needs a first name and an email address.

Is this financial advice?

No. It's an indicative calculation, and the figures are only as good as the numbers you put in. Take your own advice before you buy a business.

Ready to run the whole deal? Deal HQ holds every year of accounts, the full structure, diligence and a data room, from £49 a month.