Deal HQ

Eight deals, one place.

Deal HQ is where an acquisition actually gets done — the pipeline, the numbers, the diligence and the documents, against the deal they belong to. Built from the way 50+ completed acquisitions were run, not from how software companies imagine it.

Deal HQ pipeline showing four deals across the First call, Valuation, Negotiation and Heads and DD stages
Every deal you are looking at, in the stage it has actually reached. Drag a card, or change the stage from the card itself.
Why it exists

You are already doing this. Just in four places.

Nobody buys a business without a spreadsheet, a folder and a lot of memory. Deal HQ is those three things, joined up.

📊

The spreadsheet that only you understand

Valuation in one file, the offer in another, last month's version overwritten. The modeller holds the numbers against the deal, and keeps the versions.

📁

A folder per target, on one laptop

Accounts, notes, heads of terms, the seller's email about the lease. All of it filed against the deal it belongs to, reachable from anywhere.

🧠

Remembering where eight deals got to

Which one is waiting on you, which seller has gone quiet, which needs an answer this week. The pipeline answers that in a glance.

The pipeline

Seven stages. The real ones.

Not a generic sales funnel with the words changed — the stages an acquisition actually moves through, including the ten-minute first call that saves weeks.

01

Sourcing

02

First call

03

Valuation

04

Negotiation

05

Heads & DD

06

Legals

07

Completion

A deal record for Northfield Joinery, showing the seven-stage rail and the tabs for valuation, diligence, data room and people
Open a deal and everything about it is in one place — where it has got to, what it is worth, what diligence found, and every document.

A deal that dies at Negotiation stays recorded as having got to Negotiation. “Lost” is not a later stage than “Legals” — so the record of how far something got survives it going nowhere.

The modeller

“They want £1m for a business making £10k.”

That is 100 times earnings, and it takes one division to know it. Deal HQ puts the implied multiple of the seller's asking price next to the multiple you are actually paying, so the conversation starts from arithmetic instead of optimism.

And it answers the question underneath every deal: can the business afford the debt you are about to put on it? The profit left after financing, divided by what the financing costs, against a target of 1.5× — red, amber or green, before and after completion.

The maths came out of the spreadsheet these deals were actually done on, line by line, and is tested against completed deals rather than invented.

Adjusted EBITDA, with the add-backs shown

Owner's salary, personal costs, one-offs — each listed as a line you can argue with, not buried in a single adjusted figure.

What the debt actually costs

Repayments calculated properly across the term, so the deal is tested against what leaves the bank account each month rather than against the headline price.

Surplus cash and working capital

What is genuinely spare versus what the business needs to keep trading — the number sellers and buyers disagree about most.

The modeller's headline figures: adjusted EBITDA £183,667, multiple 2x, total consideration £367,333, their ask £420,000 implying 2.3x, risk ratio 1.78
The five numbers that decide it. Here the seller wants 2.3 times earnings, the model is built at 2, and at that price the business covers its financing 1.78 times over.
Animation of the deal modeller recalculating as add-backs are entered, with adjusted EBITDA rising from £95,000 to £183,667
Every figure updates as you type. Here the owner's salary, the depreciation and a one-off cost go in, and the adjusted earnings climb from £95,000 to £183,667 — which is the difference between a deal that works and one that does not.
The accounts grid with three years of revenue and pre-tax profit, and add-back rows for depreciation, director salaries and one-off costs
Three to five years in, add-backs listed as separate lines you can argue with rather than buried in one adjusted number.
Inside a deal record

From first look to completion day.

🔎

Company lookup

Pull a target straight from Companies House — officers, filing history, accounts dates — rather than retyping it.

📄

Accounts upload

Drop in a set of filed accounts and the figures are read out of them, including filleted accounts and brackets-for-losses.

✅

Diligence tracker

What has been requested, what has come back, and what has been outstanding long enough to chase.

⚠️

Findings

Every problem found, with the ones you have marked as deal-breakers separated from the ones that are simply price.

🗄️

Data room

Every document for the deal in one place, so the answer to "where is the lease" takes a second.

📝

Valuation summary

The document that leaves the building — your numbers, your reasoning, as a PDF you can send to a seller or a lender.

Diligence findings reducing the price: £26,000 of one-off costs, £18,000 of recurring costs capitalised, £44,000 off the price, revised ask £376,000 against the £420,000 asked
Diligence turns into a number. A one-off cost comes off at face value; a cost that recurs every year comes off at the multiple, because it comes out of the earnings the price was built on. Two findings here take £44,000 off a £420,000 ask.
The diligence request list, numbered and sectioned, with 78 standard requests and a progress bar
Seventy-eight standard requests across six sections. Switch off what does not apply, add your own, then send it as a numbered list the seller can work through.
The deal's data room, with twelve numbered sections from Corporate through to Other
Twelve sections, numbered the way diligence is numbered, so a document filed here answers the request it came from.
The generated valuation email to a seller, quoting an average adjusted EBITDA of £183,667 and a range of £275,500 to £459,167
The email writes itself from your own model — the adjusted earnings, the range, and the reasoning behind both. You send it from your inbox, so the reply comes back to you.
The indicative valuation summary document for Northfield Joinery, showing the figures provided and the adjustments made
And the document that leaves the building — your figures, your adjustments, your reasoning, as a PDF to send a seller or a lender.
Your deals are yours

The awkward question, answered properly.

DEALCLUB buys businesses too. So putting an off-market target into our platform is a fair thing to hesitate about, and you deserve a straight answer rather than reassurance.

Your deals are private by default. Nobody else sees a target name, a seller's number or a set of accounts unless you choose to share that specific deal — which you would do to ask for help on it. We only see what you share, and every access is logged.

What we will not tell you is that we cannot see it. Anyone who runs a database can read it, and a company claiming otherwise is either misleading you or has encrypted the data so thoroughly that it could never help you with a deal. The protection is that access is restricted per deal and recorded — not that it is technically impossible.

Pricing

Two plans. The Toolkit is in both.

Founder pricing while the platform is new. No VAT to add — DEALCLUB Limited is not VAT registered, so these are the figures you pay.

Deal HQ
£49
per month

The pipeline, deal records, valuation modeller, diligence tracker and data room — plus the full Toolkit.

  • The full Toolkit — 40+ templates, lifetime of your subscription
  • Unlimited deals in the pipeline
  • Valuation modeller, risk ratio and implied multiples
  • Diligence tracker, findings and data room
  • Companies House lookup and accounts reading

Cancel whenever you like — no minimum term. Already bought the Toolkit outright? That stays yours whatever you do here. The Toolkit on its own is still a one-off payment.

Put one deal in it.

The quickest way to know whether this is useful is to load a deal you are already looking at and see what the numbers say about it.